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About San Diego Pedicabs · local since 2005 BUILT FROM THE DRIVER’S SEAT.

San Diego Pedicabs is a locally owned pedicab company in downtown San Diego, founded in 2005 by Ali Horuz. Today it runs 130 city-permitted pedicabs in San Diego, part of a fleet of 1,000+ nationwide. It all grew out of one rider, one cab, and a simple realization: the ride could be more than a way to get there.

Ride with us
San Diego Pedicabs drivers standing with their cabsREAL DRIVERS. REAL LOCAL KNOWLEDGE.

Founder Ali Horuz “I LEARNED THE CITY ONE RIDE AT A TIME.”

In 2003, Ali Horuz was a young man from Turkey with almost no English, pedaling visitors around the Gaslamp.

The job put him in constant conversation with the city. He learned every street, every shortcut, and the small details that turn a basic transfer into a ride people talk about later.

In 2005, he opened his own pedicab business. The idea was not to make the experience feel bigger or more corporate. It was to make it more reliable, more personal, and more rooted in downtown.

Today, the company operates 130 city-permitted cabs. Ali’s original measure still applies: know the city, treat people well, and make even a ten-minute ride feel like time well spent.

Ali Horuz, Founder
2003

Learning downtown

Ali begins pedaling visitors through the Gaslamp and discovers the value of a genuinely local ride.

2005

A business of his own

San Diego Pedicabs begins with a focus on friendly service and clear, honest street-level operations.

Today

A permitted local fleet

130 city-permitted, numbered pedicabs in San Diego, part of a fleet of 1,000+ nationwide, serve rides, private tours, group transfers, conventions and celebrations.

Our values THE RULES HAVE NOT CHANGED.

Growth only matters if the experience at the curb stays clear, human, and worth recommending.

Drivers in branded shirts ready with their pedicabs for an event
01

Price before the ride

A guest should never have to guess what a short trip will cost. The fare is shown in writing before the ride begins.

02

Local is a real advantage

Drivers bring street knowledge, route judgment, and the kind of recommendations you cannot get from a parking app.

03

Every cab is accountable

City permits and cab numbers make the operation visible and give guests a way to identify their ride.

04

The ride should add something

Even when the destination is the point, the journey can still offer a breeze, a view, a laugh, or a useful local tip.

City-permitted cabs, upfront fares NO MYSTERY FARE. NO ANONYMOUS CAB. NO RUSHED WELCOME.

  • Private rides for your party
  • City-permitted, numbered cabs
  • Drivers who know the downtown streets
  • A real local team behind every ride
A driver pedaling riders past the crowds at Comic-Con

Client & partner testimonials THE REPUTATION RIDES WITH US.

“Ali and San Diego Pedicabs are the absolute authority and industry leaders in pedicab transportation and branding. We have executed several projects together for some very big name brands, and each time he and his team has stepped up to the task and exceeded expectations.”

Zac ZabnerFounder & President, In Charge Entertainment Marketing

“Ali was a referral which is great, but I didn’t expect the service or the dedication to his craft. I truly felt as if I hired an extra marketing team. He did a great job for us and every day he showed something extra that was completely unexpected.”

Joe DahleenPresident, TaxDoor

Book a San Diego pedicab ride or tour COME MEET THE CITY WITH US.

Book a ride or private tour through Power Chariots. We’ll see you at the curb.